How to improve your marketing by telling the story of your brand.
In this pilot episode of the Refined Touch Media mini-series, I sit down with Brittany to talk about what great copy actually is, why empathy is the missing piece in most marketing, and how storytelling builds trust when your business isn’t in the room. We dig into her background in corporate and agency communications, why generic messaging fails, how AI fits into modern copywriting, and what businesses need to understand if they want their words to connect and convert.
This conversation is for business owners who know their messaging matters but aren’t sure how to make it resonate in a crowded, AI-driven world.
In this episode, we cover:
- How Brittany’s creative writing background shaped her approach to messaging
- Why empathy matters more than features in marketing copy
- What copy actually is and why big brands invest heavily in it
- The difference between generic messaging and audience-driven storytelling
- Where AI helps, where it hurts, and why it can’t replace human instinct
- What it’s like to work with a messaging strategist and when it’s time to level up
- Why trust is the real goal of great copy
Connect with Brittany
