Networking can feel intimidating. Walking into a room full of strangers, trying to figure out who to talk to, what to say, and how to make it worth your time. But when it’s done right, it can completely change the trajectory of your business. In this episode, I sit down with David to break down […]
Category: Marketing
Creating Generational Change for Families | Sparc Hope
I’m really excited about this episode. I had the chance to sit down with Cassie Wingfield from Sparc Hope, and this conversation was powerful. Going in, I knew we’d be talking about the work they do with families… but hearing the real impact behind it was something else. Sparc Hope is focused on creating generational […]
Taking the Big Leap Into Entrepreneurship
If you’ve been following what I’m building lately, you know I’ve been sitting down with local entrepreneurs who are actually taking the leap. This episode was a good one. I brought on Ben, a 23-year-old entrepreneur launching his first business, JBT Cleanout. He and his partners are building a garage and property cleanout company, but […]
How to improve your marketing by telling the story of your brand.
In this pilot episode of the Refined Touch Media mini-series, I sit down with Brittany to talk about what great copy actually is, why empathy is the missing piece in most marketing, and how storytelling builds trust when your business isn’t in the room. We dig into her background in corporate and agency communications, why […]
The Marketing Strategy That Actually Works for Small Service Businesses
Do you ever notice that most marketing advice is made for major influencers, e-commerce brands, or people with 10+ person marketing teams? But what if you offer a service instead of a product? What does strategy look like for you? Let’s talk about it. I hear it all the time: “We’re running ads, we’re boosting […]
Why Your Marketing Isn’t Working—And What to Do About It
You’ve poured money into a website. You’ve posted on social media. Maybe you’ve even hired someone to run some ads. But the phone still isn’t ringing the way it should. If you’re running a high-performing business—whether it’s a construction firm, plastic surgery practice, or dental clinic—you already know what it means to deliver excellence. And […]
Stop Asking for Just a Logo—Here’s What You Really Need to Build a Profitable Brand
Why a Logo Alone Won’t Cut It Too many businesses make the mistake of thinking all they need is a logo. They believe a single symbol or wordmark will magically turn them into a recognizable, successful brand. But here’s the hard truth: a logo alone won’t build trust, won’t create loyalty, and certainly won’t make […]
5 Must-Have Website Pages for Maximum Conversions
If your website is missing even one of these five essential pages, you’re leaving money on the table. Your website is more than just an online placeholder—it’s a tool to build trust, engage your audience, and turn casual visitors into paying customers. Here’s a breakdown of the five most important pages every website needs and […]
Why Updating Your Website’s SEO is Crucial—and How to Get Started
If you’ve got a website, you probably already know how important it is to keep it visible on search engines like Google. But SEO (Search Engine Optimization) isn’t just about making sure people can find your site—it’s about making sure the right people can find it and that they’re getting what they need when they […]
Are You Speaking to Your Ideal Client? How to Align Your Marketing Strategy for Real Results
Does your marketing feel like a hit or miss? If your social media posts and flyers seem more like random shots in the dark than targeted messages, you might be missing a crucial element: truly understanding your ideal client. In today’s saturated marketing landscape, businesses have more avenues than ever to gain visibility. From the […]