If you’ve been following what I’m building lately, you know I’ve been sitting down with local entrepreneurs who are actually taking the leap. This episode was a good one. I brought on Ben, a 23-year-old entrepreneur launching his first business, JBT Cleanout. He and his partners are building a garage and property cleanout company, but […]
Category: copywriting
How to improve your marketing by telling the story of your brand.
In this pilot episode of the Refined Touch Media mini-series, I sit down with Brittany to talk about what great copy actually is, why empathy is the missing piece in most marketing, and how storytelling builds trust when your business isn’t in the room. We dig into her background in corporate and agency communications, why […]