Networking can feel intimidating. Walking into a room full of strangers, trying to figure out who to talk to, what to say, and how to make it worth your time. But when it’s done right, it can completely change the trajectory of your business. In this episode, I sit down with David to break down […]
William Taylor
Creating Generational Change for Families | Sparc Hope
I’m really excited about this episode. I had the chance to sit down with Cassie Wingfield from Sparc Hope, and this conversation was powerful. Going in, I knew we’d be talking about the work they do with families… but hearing the real impact behind it was something else. Sparc Hope is focused on creating generational […]
How to Turn Relationships Into Revenue
If you’ve been following what I’ve been working on lately, you’ve probably seen me talk a lot about building a brand the right way… not just running ads and hoping something sticks. That’s exactly why I was excited for this episode. I brought on Jack Richardson from Big League Roofers, and this conversation went way […]
Taking the Big Leap Into Entrepreneurship
If you’ve been following what I’m building lately, you know I’ve been sitting down with local entrepreneurs who are actually taking the leap. This episode was a good one. I brought on Ben, a 23-year-old entrepreneur launching his first business, JBT Cleanout. He and his partners are building a garage and property cleanout company, but […]
How to improve your marketing by telling the story of your brand.
In this pilot episode of the Refined Touch Media mini-series, I sit down with Brittany to talk about what great copy actually is, why empathy is the missing piece in most marketing, and how storytelling builds trust when your business isn’t in the room. We dig into her background in corporate and agency communications, why […]
The Major Reason Your Google Business Profile Isn’t Bringing in Leads
I meet with business owners every week, and almost without fail I get asked the same question: “What can I do to get my business ranked higher on Google?” Most people expect a complicated answer.The truth is much simpler than you’ve been led to believe. Stop treating your Google Business Profile like a whiteboard.Start treating […]
The Marketing Strategy That Actually Works for Small Service Businesses
Do you ever notice that most marketing advice is made for major influencers, e-commerce brands, or people with 10+ person marketing teams? But what if you offer a service instead of a product? What does strategy look like for you? Let’s talk about it. I hear it all the time: “We’re running ads, we’re boosting […]
Your Marketing Message is Broken – Here’s How to Fix it
Hey everyone, welcome back to the channel. Today I want to talk about something that came up in a conversation with a colleague — and honestly, it’s one of the most important things businesses need to understand if they want to market successfully in 2025. It’s not about posting more. It’s not about having a […]
Why Your Marketing Isn’t Working—And What to Do About It
You’ve poured money into a website. You’ve posted on social media. Maybe you’ve even hired someone to run some ads. But the phone still isn’t ringing the way it should. If you’re running a high-performing business—whether it’s a construction firm, plastic surgery practice, or dental clinic—you already know what it means to deliver excellence. And […]
Stop Asking for Just a Logo—Here’s What You Really Need to Build a Profitable Brand
Why a Logo Alone Won’t Cut It Too many businesses make the mistake of thinking all they need is a logo. They believe a single symbol or wordmark will magically turn them into a recognizable, successful brand. But here’s the hard truth: a logo alone won’t build trust, won’t create loyalty, and certainly won’t make […]